After training at this gym for nearly 4 years I decided to pitch a short commercial for them. The idea was to capture a bit of it's rich history in South African combat sports and family- like gym culture. The footage was shot over 4 separate sessions and a quick interview with Matt (the owner) one Saturday morning. Matt and I pushed the campaign on socials and it garnered enough attention to have a notable impact on new sign- ups for the following weeks.
